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How far out in the wilderness is the riding in Lesotho? I mean, is it so far out you could you set up a business promoting moto-tourism?
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It might be possible. It's a BEAUTIFUL country, and still exotic, remote, and primitive compared to South Africa. There are trails everywhere, and very few fences. Have you heard of the Roof of Africa race? It's here every year, and the biggest tourist event of the year. I don't know all the reasons, but somehow tourism hasn't really taken off that much. I think quite a bit of it is a lack of marketing. Also political instability and corruption. There's a tendency to take advantage of people who don't know the tribal language.
We live 20 minutes from the capital city, and there's lots to see here. If you are willing to drive a little further/more remote, the mountains are incredible! I like your idea!