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I am indifferent to the Qlink business model, one of its key suppliers is growing and expanding and they do not seem to be aligning on that. They are detracting from the brand name that they should be aligning on.
QingQi America should be the brand and it can and would endure, Qlink may not its on paper not rooted in actual real manufacturing. There are no motors in Qlink motors….they are in fact distributors. The best actually in their market and methods used, but what is behind them is actual manufactures and if not interconnected on the actual brand and names they could be replaced.
In realty it is not in Qingqi ’s best interest to build the brand of others, particularly if the brands are only that of a distributor. If the best at manufacturing then its that name that needs to be grown on that separate brand name and should not be associated with other brand names.
It’s not to say that one distributor cannot distribute multiple brands, in fact they should since the products are all within a limited market segment. In that manufacturers from china can only offer a sliver of their domestics lines in the US and collectively they can take shares of a segment of the US market and that is the 50cc-250cc motorcycle and scooter range. That’s a matter of variety pricing and branding is crucial, not creative brand names, but actual brand names that are the actual manufacturers brand names.
The best distributor would have facilities on both sides and function to fully define and track products. It's all about a pull system not a push system. That’s about availability and variety, it is also about very good systems to monitor and support products.
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