I didn't see a price, but I'm guessing it won't be affordable enough to be popular. Segway's aren't popular. Not because people dislike them, but because they are expenive, IMO. I've never priced a new one, but I've seen them used for like $3k.
That PUMA (thing) looks like little more than a Segway with a pair of seats and crap. It took them 18 months for that? 8O :?
They should have called in Jesse James and crew, along with Chip Foose and his crew. They'd have had one knocked out in a week.