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Old 07-10-2021, 06:44 AM   #3
Emerikol   Emerikol is offline
 
Join Date: Oct 2016
Location: Carrollton, GA
Posts: 1,465
I didn't think it was possible, but Harley just keeps on making all the wrong moves as a company. They did a really good job creating an image of the Harley as Joe-Blue-Collar's bike, but then they put the prices through the roof. The working class schmuck they're pitching their bikes to can't afford $50-$60k for what is essentially a toy to have in the garage. Then they went and made a whole lot of software updates to their bikes so that only Harley dealerships can repair them (Why is there even anything that's computer controlled on a Harley in the first place?!). Finally, they're just really not following the demographic of the people who actually are buying their bikes. They're just throwing whatever they want out there, and seeing what sticks. It reminds me of the Japanese sedan takeover of the 80's. The domestic manufacturers had acres of cars sitting on the lots and in storage areas because Americans didn't want to buy that crap. The Japanese manufacturers came in and decimated domestic auto purchasing. The Japanese made simple, efficient, well-styled vehicles that Americans actually wanted to drive. With what I'm seeing, it's pretty much exactly what's going on with Harley now...
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