"We continue to see electric vehicles as a tremendous opportunity... They are suited to a generation of people that don’t have the mechanical depth of experience that maybe boomers had with manual transmissions and clutches.
Companies like Zero Motorcycles have already proven that demand exists for electric motorcycles among younger consumers. Even though Levatich’s view that Harley Davidson needs to start targeting customers that don’t have as much wrench turning experience might sound CONDESCENDING, it is true to a certain extent. Many current Harley Davidson riders grew up swapping carburetors and headers on the weekend, but future customers are much more likely to have spent their weekends swapping graphics cards and monitors.
Many of these customers don’t want to be checking oil and learning to feather a clutch. For the most part, they’re more interested in the benefits of the fun, simple, and easy to use experience that electric motorcycles can provide."
https://electrek.co/2018/04/27/harle...ycles-younger/