I'm also a big Honda fan.
The guys above are spot on; rugged, simple, low cost is a good combination. China quality has improved 20x in the last few years and they are moving into more upscale markets while keeping most of the characteristics that appeal to value conscious buyers.
We're not buying a lifestyle or a statement of our individualism, we just want a good value at a low price.
Plus, if I have to walk out of the middle of nowhere after wadding it up; it will be nice to think "Geez, I'm glad that wasn't a shiny new $11k orange bike".
Less worries, more fun.