It's not all 'hype'... You will have to be careful on the "Additive Package" of the 'auto oil' you choose (some will work... most wont get along with any Wet Clutch/Shifting your motorcycle), I would still look for an oil that is made for "Wet Clutch" use (Jaso MA2 approved... stay away from JASO T904-MB labeled oil... it's not wet clutch approved)
"These standards, especially JASO-MA (for motorcycles) and JASO-FC, are designed to address oil-requirement issues not addressed by the API service categories. One element of the JASO-MA standard is a friction test designed to determine suitability for wet clutch usage."
I like Rotella T6 5w40... only costs me $16.30 shipped to my door with Amazon Subscribe and Save, it's Jaso MA approved too
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